ALABAMA PUBLISHING GROUP
Established in 1999 and headquartered in Gadsden, Alabama, Alabama Publishing Group “APG” is a full-service independent publisher of local print and online yellow and white page telephone directories; phone books designed to meet the needs of both businesses and residents. Since its beginnings, APG has enjoyed sales and revenue growth at rates much faster than the yellow page industry as a whole. APG showcases local businesses when customers come searching. In a well-known report, it was demonstrated that 87% of consumers buy the product or service within 24 hours of their decision. Users of APG’s directories likewise are spared the burden of searching untold and non-relevant websites and search engines to find a true LOCAL business. Even today, our call volume is better than ever before, and we have the proof. Feel free to ask for it.
Lower advertising rates charged by APG allows businesses to target their customers at a very low cost. APG’s directories are high–quality, full–color directories that truly represent the regions they serve. They are designed to be a convenient source of information for use in homes, offices, businesses, hotel and motel rooms, and in automobiles. Some of the unique features of APG directories include their colorful covers, alphabetical white pages with bolded business listings, and large easy-to-read white pages.
These directories are a convenient guide to users who seek information about where to eat and which merchants and service providers market the products they need. Each directory contains a restaurant menu section, speciality guides, and information about local attractions and seasonal events; and they display seating charts and contact phone numbers for some local stadiums. The comprehensive reverse directory assists people to trace unidentified phone calls. Our “Your Pages” or commonly known as “Pre-Pages” contain easy access emergency numbers and frequently called numbers, social and professional services providers and community organizations as well as City, County, State and National governmental listings. Local map sections are printed in color with parks, libraries, museums, churches, and schools marked for user convenience. Some of our maps even come with a handy Street Finder if you ever become lost or need further assistance.
APG’s directories are published in two or three columns of crisp readable print rather than in four or five columns of small type which is typical of the utility directories. This also makes your ad typically 15%-25% larger for no additional cost.
Businesses that advertise in APG’s family of directories report the quality of their printed ads to be outstanding, and they find the price to be substantially lower than the cost of publishing advertising in the utility books. Usage studies demonstrate that APG’s directories have the highest levels of user preference. Thousands of businesses are now valued advertising customers in APG’s directories. Quite honestly, you can see this for yourself. As the utility company books have decreased in size substantially, APG’s directories have done just the opposite, nearly doubling in size. Because of this, local businesses are seeing better results with lowered cost, therefore making the decision to discontinue spending with the higher cost, less-effective utility companies easy.
Businesses seeking to grow their customer base and improve their bottom line do well to advertise with APG — it is a results–oriented company.