Look at actual customers below,their doubts they had about Yellow Pages and how APG overcame and surpassed all those concerns!
Jon Lauterbach, General Manager of Pierson Chevrolet was skeptical of yellow page advertising at first, saying “Yellow pages just don’t work for a car dealership. Nobody even uses yellow pages anymore.”
Dana Loconto set down with him and explained the overwhelming results that others have had with APG. Dana said, “Pick an ad size and we will put a call metering number in the ad in order to track the results.”
He decided to take a chance…and it paid off big time.
Mr. Lauterbach said he would be happy with 300 calls a year and as of August 2012, APG is generating over 180 calls per month for 8 months straight for Pierson Chevrolet!
When asked if he thought that APG could produce over 1,800 calls in one year, he replied, “I would not have believed that we could have received 1,800 calls in 18 years!”
Needless to say that Mr. Lauterbach is now a believer in yellow pages and a valued customer for life plus is now advertising in multiple APG directories.
BOTTOM LINE: Yellow Pages work, no matter what type of business you have.
Orthopedic Physician, Dr. Morton Rickless had never advertised with APG before. After advertising with the competition for years on end, with little results, Dr. Rickless told Dana Loconto that he needed a minimum of 200 calls per year to make a return on his investment.
After discussing the situation with Jinger Entrekin, Sales Manager, and looking over the data from other call metering numbers, Dana and Dr. Rickless decided to give it a try, as long as we would be able to produce updates of monthly calls.
After the 1st month Dana brought the first monthly report by to show Orthopedic and Sports Medical Clinic received 67 calls. Dr Rickless was very happy. APG met his goal of 200 calls in the first 3 months after publication date.
All in All, APG generated over 800 calls from June 2011 to June 2012 in the Greater Calhoun Area Directory, 4 times the numbers requested by Dr. Rickless.
Dr. Rickless has kept the same 2 half page ads in the just published 2012-2013 Greater Calhoun Area Directory.
BOTTOM LINE: APG brings results…..It’s PROVEN!
Frank LaBudde, of the Law Firm LaBudde & Russell, had never advertised with APG before. Frank had spent tens of thousands of dollars each year with the competition. When Dana Loconto met with Frank, he showed how buying the exact same ads in our directories would cut his budget by more than half.
Dana also wanted to prove to Frank that APG controlled more of the market than the competition. He suggested not canceling their current ads but instead, placing call metering numbers in their ads, both APG and the competition’s directories.
After one full year in both directories, Frank Labudde was surprised to see that APG generated 63% of the calls over the competition’s 37%, at half the price!
As the result of this comparison, Frank LaBudde drastically reduced ALL advertising in the competitor’s directory. Now LaBudde & Russell only publishes one regular listing in the other book.
LaBudde & Russell has increased their advertising with APG, including a premium front cover spot in the just published 2012-2013 Greater Calhoun Area Directory. They are now getting much more advertising for just a fraction of what they used to spend.
As of July 31, 2012, LaBudde & Russell has received over 923 calls.
BOTTOM LINE: APG ownes nearly 2/3rds of the market.
Mac Downs, of Downs Law Firm, had never advertised with APG before. Mac was spending thousands of dollars each year with the competition. Dana wanted to prove to Mac that APG controlled more of the market than the competition. He suggested not canceling their current ads but instead, placing call metering numbers in their ads, both APG and the competition’s directories.
After one full year in both directories, Mac Downs was elated to see that APG generated 66% of the calls over the competition’s 34%!
Dana Loconto also showed Mac how buying the exact same size ads with APG, that he had in the competitor’s book, would save him half as much money.
As the result of this comparison, Mac Downs cut his advertising with the competitor way down. Mac realized that running a full Ad campaign with APG and a partial campaign with the competitor, saved him money yet still generated more phone calls.
Within seven months of publication, Mac Downs Law Firm has received over 394 calls.
BOTTOM LINE: APG is half the price for more return on your investment.
John Vanore, of Gadsden Foot Clinic, has advertised with APG for years. Not knowing where his calls were coming from, John assumed they were mostly from his website, so he wanted to reduce all of his yellow page directory advertising across the board.
Dana Loconto asked how he knew his calls were mainly coming from his site. He did not have an answer, so Dana suggested putting a call metering number in both APG and his website to truly track all his calls.
After only a few months, the results were obvious. APG directories were producing 61% of his total calls compared to 39% from his website.
John is now a true believer in Yellow Page Advertising again, continuing to run a full campaign in five directories with APG!
BOTTOM LINE: Even though the internet is new and low cost, smart business owners continue to advertise in the yellow pages. 17% more people used yellow pages in 2011 than in 2010.